The Power of Sharing Stories: 4 Questions with Esmé E. Deprez

Interviews
Patrick T. Fallon/Bloomberg

Esmé E. Deprez is a California-based senior reporter on the Investigations team at Bloomberg News, specializing in long-form deep-dives into government policy, politics, economics and social issues for Bloomberg Businessweek magazine. Previously, Esmé was a breaking news and features correspondent for Bloomberg’s National Desk and based in New York. Her reported essay on the life and medically assisted death of her father was a finalist for the 2022 National Magazine Awards, and she was a finalist for the 2013 Livingston Awards for her story about the legislative assault on the business of abortion. She joined Bloomberg in 2009 and has since reported from 35 U.S. states and four foreign countries. She has an MS in Journalism from Columbia University’s Graduate School of Journalism and a BA in English from Boston College and was born and raised in Maine.

1. What’s the greatest lesson you’ve learned as a writer?
How much you can touch people with just words. In the wake of writing about how I helped my dad hasten his death for Bloomberg Businessweek, I’ve been overwhelmed in the best way by the reaction: I’ve received more emails than I can count from people telling me how much the story moved them; from people spilling their guts to me, a complete stranger, about the awful way their uncle died or the way in which their mother clandestinely hastened death during a time when or in a place where it wasn’t legal; from people recounting how they’ve printed out the story to put in folders outlining their final wishes or how reading it prompted them to do end-of-life planning or have hard and uncomfortable but necessary conversations about death with their families that they wouldn’t have otherwise had an excuse to have. (One of my favorites was really short: it said simply something about the piece being the greatest love story they’d ever read. That one just about broke me.) I’ve written about a lot of controversial topics in my career so I’d tried to anticipate blowback prior to publishing. But to hear the helpful, positive impacts the story’s had on people has totally blown my mind, and I think it speaks to the value and power of sharing our stories and how universal a deeply intimate narrative can be and feel. 

2. What has been the biggest surprise of your writing life?

Nearly every time I go to write, imposter syndrome invades my psyche: I panic and question everything, including my ability to write a single sentence, let alone a whole story. I’ve been surprised and reassured to learn that even the best writers in the business feel this way too! Remembering that, and enduring this process over and over again (and eventually coming out the other side), has drilled into me that there is just no getting around just sitting your butt in your seat and staying put until you grind it out. 

3. If you had to choose a metaphor to describe yourself as a writer, what would it be?

I often feel, while reporting, like a person on a scavenger hunt trying to decipher clues and gather information. When I go to write and rewrite, I feel like someone trying to solve a jigsaw puzzle. I think that’s because I tend to focus a ton on structure — it’s hard for me to even begin writing without knowing where and how the pieces will fit together. 

4. What is the single best piece of writing advice anyone ever gave you?

My former editor Steve Merelman used to tell me to write without my notes: “Next time you have to write a big takeout, do the reporting. Then, write the first draft without looking at your notes. You put in placeholders for quotes and facts you know exist. You’ll remember the important stuff. Then, after the first draft, you go back and fill in details and flesh out the skeleton. This is a trick that forces your writing brain out of the thicket of facts and makes it assemble a coherent narrative, the sort you’d tell on a bar stool. It works.” I surely rolled my eyes when he first said this and in the years since it’s saved me every time. 

Beware of Finishing: 4 Questions with Kevin Sullivan

Interviews
Photo by Katherine Frey/The Washington Post)

Kevin Sullivan is a Pulitzer Prize-winning senior correspondent and associate editor for The Washington Post. He was a Post foreign correspondent for 14 years, then served as chief foreign correspondent, deputy foreign editor, and Sunday and features editor. He has reported from more than 75 countries on six continents. Sullivan and his wife, Mary Jordan, were The Post’s co-bureau chiefs in Tokyo, Mexico City and London. They won the 2003 Pulitzer Prize for International Reporting for their coverage of the Mexican criminal justice system. They, with four Post photographers, were finalists for the 2009 Pulitzer Prize for International Reporting for stories about difficulties facing women around the world. Sullivan, reporting from Saudi Arabia, was part of a Washington Post team that was a finalist for the 2019 Pulitzer Prize for Public Service. Sullivan and Jordan also won the George Polk Award in 1998 for coverage of the Asian financial crisis, as well as awards from the Overseas Press Club and the Society of Professional Journalists. Sullivan and Jordan are co-authors of Trump on Trial in 2020 (updated and published in paperback as “Trump’s Trials” in 2021); “Hope: A Memoir of Survival in Cleveland,” a No. 1 New York Times bestseller in 2015; and “The Prison Angel” in 2005. Sullivan and Jordan contributed a chapter to “Nine Irish Lives” in 2018. Sullivan also contributed a chapter to “Trump Revealed,” The Post’s 2016 biography of Donald Trump.

What’s the most important lesson you’ve learned as a writer?

Beware of finishing. I love to finish things, the satisfaction of accomplishment. That’s fine when you’re mowing the lawn, but it’s dangerous when you’re writing. I’m too quick to call something good. Good enough. Done. Mary Jordan, my wife and writing partner, doesn’t ever consider a piece of writing complete. She fixes and fixes, then fixes the fixes, then starts again. She’s taught me to beware of the cheap charm of the finish line.

What has been the biggest surprise of your writing life?

The lifelong satisfaction of it. I stumbled into journalism because I loved to write and didn’t know what else to do with that fact. Writing has taken me and my family around the planet and into the lives of amazing people.  And they still pay me to do it.

If you had to choose a metaphor to describe yourself as a writer, what would it be?

A card dealer. I love sitting down to write with a cup of coffee, notes, thoughts, a plan. Then I start flipping cards in my head, looking for the words. Sometimes I bust. Every so often I hit a royal flush. I love the serendipity.

What is the best piece of writing advice anyone ever gave you?

Don Murray, my college journalism professor and friend, said you can always measure the quality of a piece of writing by the quality of what you cut. No matter how much you love a phrase or sentence you wrote, or how hard you worked to land some key fact, remember that the piece may be sharper and more powerful without it. Simple and true.

Making Surprises: 4 Questions with Mary Jordan

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Mary Jordan writes about national political issues for The Washington Post. She spent 14 years abroad as a foreign correspondent and Washington Post co-bureau chief in Tokyo, Mexico City and London. She has written from more than 40 countries. She and her husband and Washington Post colleague, Kevin Sullivan, won the 2003 Pulitzer Prize for International Reporting for their investigation of the Mexican justice system. Jordan has taught journalism at Georgetown University, and she spent a year studying at Harvard University on a Nieman Fellowship and a year at Stanford University studying Spanish. She has been on-site covering many of the biggest stories of our time, including women’s rights in Pakistan and the 2016 presidential campaign. After the election, she spent months talking to the voters who elected Donald Trump. She and Sullivan have written two books together: “Hope: A Memoir of Survival in Cleveland,” which was a No. 1 New York Times bestseller in 2015, and “The Prison Angel” in 2005. Jordan is also the author of the New York Times bestseller “The Art of Her Deal: The Untold Story of Melania Trump,” published in 2020. She also contributed to “Trump Revealed,” a Washington Post staff biography of Donald Trump published in 2016; and “Nine Irish Lives,” publishing in March 2018. She was the founding editor and moderator of Washington Post Live, which organizes current affairs forums and debates. In 2016, The Washington Post honored Jordan with the Eugene Meyer Award for distinguished service, based on the principles of the paper’s legendary former owner: Tell the truth for the public good and always be fair.

What’s the most important lesson you’ve learned as a writer?

Good writing is clear thinking. It’s jotting down what you have learned.  Great writing is clear thoughts set to music – words and phrases and sentences with rhythm.  

What has been the biggest surprise of your writing life?

That some people actually enjoy writing. I find it hard, even after all these years.  I do love having written. Writing to me is like exercising. I find doing sit-ups and going to hot yoga hellish but appreciate their importance and enjoy the feeling when class is over.     

If you had to choose a metaphor to describe yourself as a writer, what would it be?

 A surprise-maker. Because the last thing writing should be is boring.  

What is the single best piece of writing advice anyone ever gave you?

If you are writing a book , don’t end the day when you hit a roadblock. Wrap up when you are excited about where you are going and see the path ahead. That way you start the next day with momentum.

Go. Do. See. Be Present: 4 Questions with Russell Working

Interviews
Russell Working

What’s the most important lesson you’ve learned as a writer?

Go. See. Do. Be present. Participate. Observe. Make your writing more than a desk job. Make it a journey of exploration: Teddy Roosevelt up the Amazon, Ernest Shackleton on the frozen Weddell Sea, Jane Goodall in Gombe Stream, Tanzania. Don’t just imagine, don’t rely on the internet; go find the scenes you are writing about and talk to the people who can give you insight into your characters. Investigate the worlds you want to bring to light, whether it’s a corner barbershop or the flight deck of an aircraft carrier.

If you are writing a murder mystery, do you know how your villain’s firearm works? Have you loaded a pistol or a revolver and shot it on the range? If you are putting a sermon in the mouth of a preacher, have you listened to one lately, read the Bible or the Quran, played an audiobook version of Father Mapple’s stemwinder in Moby-Dick?

I tried to get at some of these thoughts in “Zola’s Horse,” a lecture I delivered at Vermont College of Fine Arts, later repackaged as an essay for Numero Cinq.

Man-on-the-street interviews are a genre that gets you out in the community. Yet working for a series of small and medium papers, I grew tired of gathering quotes on local issues from semi-informed everyday Joes. So I made a point of looking for people doing something that would be fun to describe. Get quotes about the city council’s new budget from the guy jackhammering the sidewalk or the panhandler tossing peanuts to the pet spider monkey he keeps on a leash.

Dave Barry revealed a mastery of this art in his Pulitzer Prize-winning piece for The Miami Herald, “Can New York save itself?”

“As Chuck and I walk along 42nd Street, we see a person wearing an enormous frankfurter costume, handing out coupons good for discounts at Nathan’s Famous hot dog stands. His name is Victor Leise, age 19, of Queens, and he has held the position of giant frankfurter for four months. He says he didn’t have any connections or anything; he just put in an application and, boom, the job was his. Sheer luck. He says it’s OK work, although people call him “Frank” and sometimes sneak up and whack him on the back. Also there is not a lot of room for advancement. They have no hamburger costume.

“Can New York save itself ?” I ask him.

“If there are more cops on the streets, there could be a possibility,” he says, through his breathing hole.”

What has been the biggest surprise of your writing life?

Winning the Iowa Short Fiction Award in 1986, when I was twenty-six, the youngest winner of that prize. (The book came out a year later.) I was a reporter for a smalltown newspaper in Oregon, and although I was getting encouraging letters from The Atlantic and The New Yorker, I had never published a short story anywhere. When John Leggett, director of the Iowa Writers Workshop, phoned me with the good news, my heart was pounding so hard, I could barely gasp, “Really?”

He seemed to take this as a lack of enthusiasm, and said, “This is a very major award, you know.” I croaked, “I … I know.” He hung up, no doubt appalled at my ingratitude, unaware that I was now leaping about my apartment. Then immediately I told myself it couldn’t possibly be true. It was a prank! But who knew I had applied? Not my old college friends. Not my fellow reporters at the paper where I worked; I kept my fiction writing to myself, fearing they would consider it frivolous. My girlfriend had proofread the manuscript, but she wouldn’t be so cruel as to get somebody to punk me like this. The next morning I phoned the Iowa Writers Workshop, and the receptionist laughed at my doubts and assured me I really had won.

I told our managing editor that I had grabbed the award and would be having a book published. He said, “Type up a brief.” I had to admit I was lucky to get even this, there being far less interest in my little triumph than all those meth lab busts and forest fires and school tax base elections.

If you had to choose a metaphor to describe yourself as a writer, what would it be and why?

A knight errant in full armor on a bicycle (see Mark Twain’s A Connecticut Yankee in King Arthur’s Court). Why? My wife sees me as a lonely warrior, battling dragons when I get up at 4 a.m. every day to write fiction. (It helps that I’m an insomniac.) But there’s a ridiculous aspect to the whole enterprise, both in the audacity of imagining the minds of very different people, and in the graphomania that keeps one toiling for years on end for a lower hourly pay than convicts earn stamping license plates.

What’s the best piece of writing advice anyone ever gave you?

I had just graduated from college as an English major when I somehow talked myself into a newspaper internship on the Longview (Washington) Daily Courier. After a week of repairing my hopelessly roundabout stories, my city editor, David Connelly, sat me down in the morgue and said he was going to teach me how to write a lede. He got out a copy of the Wall Street Journal and pointed to the feature in the center column on page one.

Do it like that, he said. Grab the reader’s attention with the opening line, then drop in a quote, then add a “nut graf” telling the reader why the story was important. Of course, this would be too formulaic for fiction, but something about it connected with me as a literary writer. Establish a conflict right away. Add dialogue. Tell us the stakes—why this matters, what’s at risk for the central characters, why we should read it. Starting out strong is all the more important in the age of smartphones and streaming video. We are at war for readers’ attention. Strike quickly.

This editor also influenced my thinking in my answer to your first question. When Washington state passed a law requiring mandatory jail sentences for drunken drivers, Connelly came to me and said, “How’d you like to go to jail?” He had concocted a scheme to slip me in undercover; only the warden would be aware who I was. Cowlitz County Jail wasn’t Rikers Island, but I was terrified. Nevertheless, I said, “Sure.” I would spend twenty-four hours in cells that included burglars, wife-beaters, meth addicts, and a murderer. I emerged unscathed, and no doubt in far less danger than I imagined, but it made for a thrilling immersion into a criminal world unknown to me as a young writer.

Just Get the Facts: Four Questions with Jeff Pearlman

Interviews
Jeff Pearlman is the New York Times best-selling author of nine books and the host of the Two Writers Slinging Yang podcast. His weekly journalism substack can be found at pearlman.substack.com


What’s the most important lesson you’ve learned as a writer?

Nothing is as important as I used to believe. I used to live and die with every word, every paragraph, every comma and period—and if an editor dared mess with my copy, I’d prepare for battle. Over time, I’ve come to understand three things: A. I’m not nearly as good as I once thought I was. B. It doesn’t matter nearly as much as I thought it did. C. The stuff that infuriates you as a writer—the reader almost never notices. Like, “You’ve ruined this story by [doing X]!” is almost always nonsense. So having those realizations set me free. And, I hope, made me better at this job. I take myself far less seriously.

What has been the biggest surprise of your writing life?

My dream from boyhood was to become a Sports Illustrated writer. It was everything I wanted. The goal of all goals. Then I achieved it at a fairly young age (I got to the magazine at 24) and sorta kinda came to the surprising realization that chasing a dream is oftentimes more engrossing than the dream itself. I arrived at SI in 1996. I left in early 2003. I loved it—but after a while, it grew sort of stale and repetitive. The dream was 50 years of SI bliss. The surprising reality: It lasted a mere six years.

If you had to use a metaphor to describe yourself as a writer, what would it be?

I’m the chef who never likes his own food. I just find it really hard to not see the warts. I’ll read something I wrote and find every single regret. A word I accidentally used twice. A sentence that sounded better in my mind than it does on the page. On and on. I try making a meal to be served at Per Se, but most of the time it feels like a soggy Whopper Junior.

What’s the best piece of writing advice anyone ever gave you?

My first job was as a features writer at The Tennessean in Nashville. I was 24, straight out of college—and I couldn’t do anything right. Mistake after mistake after mistake. I didn’t listen to people, didn’t seek advice. I was just a cocky fuck. My editor, Catherine Mayhew, sent me to the late-night police beat. “Don’t worry about writing funky ledes, don’t worry about impressing anyone. Just get the facts.” It changed my life.

It’s Not About Fixing the Copy: Four Questions with Alexandra Zayas

Interviews

Alexandra Zayas is a deputy managing editor at ProPublica, running a team of reporters and overseeing senior editors of its global public health and visual storytelling teams. Since joining ProPublica in 2017, stories she edited have won two National Magazine Awards, two George Polk Awards and a Pulitzer Prize for Feature Writing. She worked at the Tampa Bay Times for 12 years, ultimately as the newspaper’s enterprise editor. As a reporter, her investigation into abuse at unlicensed religious children’s homes won the Selden Ring Award for Investigative Reporting and the Livingston Award for Young Journalists and was named a finalist for the Pulitzer Prize for Investigative Reporting. She also teaches investigative journalism at Poynter.

Alexandra Zayas/Photo courtesy of The Poynter Institute

What’s the greatest lesson you’ve learned as an editor?

Editing isn’t about fixing the copy in front of you, it’s about squeezing the best possible version of the story out of the universe by helping the writer to see it and capture it. What that help looks like will vary between individuals and fluctuate for the same writer at different points in the process. A big part of the job is removing obstacles, especially those that are self-imposed. One writer may need help seeing the forest for the caveats. Another may need reminders to get inside subjects’ shoes and hearts. Editing is knowing when to stay out of their hair and when to give them a nudge, when to insist they keep pushing for the impossible and when to let them cut bait. It’s making sure they feel comfortable arguing with you and recognizing when they’re right — but also recognizing when, amid a nasty bout of 11th-hour second-guessing, the writer is just tired and hangry; then, you send them a sandwich. You can’t do this job without legitimately loving these people and living for their victories and growth.

What has been the biggest surprise of your editing life?

How different editing is from reporting and writing. An editor is a trusted partner, a blind-spot detector, a high-stakes decision maker, a structural engineer. You do a lot more thinking about what you don’t see, what’s in the negative space: What Achilles’ heel might this premise have? The language is beautiful, but is the logic sound?

If you had to choose a metaphor to describe yourself as an editor, what would it be and why? 

A writer once called me Spanx because of the way I compress flabby prose. I hope I’m also like a camera drone that helps you see above the weeds and a construction site boss who knows when the scaffolding can come down.

What is the single best piece of editing advice anyone ever gave you?

Sometimes, you won’t see the perfect path from day one. You might be paralyzed by fear when you open a draft and the next step isn’t obvious. Learn to slow down, talk through the problems with the writer, roll the ball forward and trust the process. (Hat tip to Adam Playford for this great advice, which he likely won’t remember giving.)

The Pasta Machine: Four Questions with Frank Bruni

Interviews

Frank Bruni has been a prominent journalist for more than three decades, including more than twenty-five years at The New York Times, the last ten of them as a nationally renowned op-ed columnist who appeared frequently as a television commentator. (His archive of columns, starting with the most recent, can be found here.) He was also a White House correspondent for the Times, its Rome bureau chief and, for five years, its chief restaurant critic. He is the author of four New York Times bestsellers, including The Beauty of Dusk, which reached #5 on both the hardcover nonfiction and the combined print and e-book nonfiction lists. In July 2021, he became a professor at Duke University, teaching media-oriented classes in the Sanford School of Public Policy. He continues to write his popular weekly newsletter for the Times (you can sign up here) and to produce occasional essays as one of the newspaper’s Contributing Opinion Writers. He lives in Chapel Hill, N.C.

What’s the greatest lesson you’ve learned as a writer? 

That your first draft is often precisely that, and it can be terrible without being a signal that you should jump ship. Keep sailing. Or rowing. And bailing water. Just don’t overwork a metaphor the way I just did. 

What has been the biggest surprise of your writing life? 

The unpredictability of how much time something will take me and how easy or hard it will be. I’ll zip through two pieces of writing that turn out really well and take minimal effort, and I’ll think: “I’ve cracked the code! I’ve turned the corner!” And then the next piece will be the most sluggishly produced horror show of my career. You just never know. And should never assume. 

If you had to choose a metaphor to describe yourself as a writer, what would it be?

I’m a pasta machine. I can pump out nothing edible unless I’ve put in lots of flour, eggs and water, by which I mean reporting, reading, thinking. I make only noodles – no rice – and only so many kinds of those. I can’t do David Remnick’s erudite agnolotti or David Sedaris’s inimitable farfalle. But my orecchiette aren’t bad. 

What is the single best piece of writing advice anyone ever gave you? 

When you hit a wall, when you’re feeling blocked, step away from the computer. Take a run. Rub the dog’s belly. Read 50 pages of a novel. Watch a stupid situation comedy. Let your brain relax. Let it reboot. No one ever got anywhere by banging on the backspace key for hours on end. 

The Pasta Machine: Four Questions with Frank Bruni

Interviews

Courtesy of the Duke University Sanford School of Public Policy

Frank Bruni has been a prominent journalist for more than three decades, including more than twenty-five years at The New York Times, the last ten of them as a nationally renowned op-ed columnist who appeared frequently as a television commentator. (His archive of columns, starting with the most recent, can be found here.) He was also a White House correspondent for the Times, its Rome bureau chief and, for five years, its chief restaurant critic. He is the author of four New York Times bestsellers, including The Beauty of Dusk, which reached #5 on both the hardcover nonfiction and the combined print and e-book nonfiction lists. In July 2021, he became a professor at Duke University, teaching media-oriented classes in the Sanford School of Public Policy. He continues to write his popular weekly newsletter for the Times (you can sign up here) and to produce occasional essays as one of the newspaper’s Contributing Opinion Writers. He lives in Chapel Hill, N.C.

What’s the greatest lesson you’ve learned as a writer? 

That your first draft is often precisely that, and it can be terrible without being a signal that you should jump ship. Keep sailing. Or rowing. And bailing water. Just don’t overwork a metaphor the way I just did. 

What has been the biggest surprise of your writing life? 

The unpredictability of how much time something will take me and how easy or hard it will be. I’ll zip through two pieces of writing that turn out really well and take minimal effort, and I’ll think: “I’ve cracked the code! I’ve turned the corner!” And then the next piece will be the most sluggishly produced horror show of my career. You just never know. And should never assume. 

If you had to choose a metaphor to describe yourself as a writer, what would iit be?

I’m a pasta machine. I can pump out nothing edible unless I’ve put in lots of flour, eggs and water, by which I mean reporting, reading, thinking. I make only noodles – no rice – and only so many kinds of those. I can’t do David Remnick’s erudite agnolotti or David Sedaris’s inimitable farfalle. But my orecchiette aren’t bad. 

What is the single best piece of writing advice anyone ever gave you? 

When you hit a wall, when you’re feeling blocked, step away from the computer. Take a run. Rub the dog’s belly. Read 50 pages of a novel. Watch a stupid situation comedy. Let your brain relax. Let it reboot. No one ever got anywhere by banging on the backspace key for hours on end. 

Servant Authorship: Four Questions with Anne Janzer

Interviews
Anne Janzer

Anne Janzer is the author of multiple award-winning books on writing, including “ˆThe Writer’s Process and “Writing to Be Understood.” She is fascinated by human behavior and cognitive science, and uses that lens to figure out how we can communicate more effectively through writing. As a nonfiction writing coach and developmental editor, she works with authors to get their best work into the world.

What’s the most important lesson you’ve learned as a writer? 


My single most important writing lesson has been learning to trust my process. It’s taken many years (and writing a book on the subject) to truly internalize this lesson.

My personal writing process evolved over years of freelance writing. Because I worked on a project basis, paid for results instead of time, optimizing the process made financial sense. I identified the steps that led to my most productive and successful projects. These included:

  • Diving into research as early as possible in a project
  • Using freewriting to explore what I already know and don’t yet understand
  • Practicing intentional incubation to get new insights 
  • Giving myself permission to write an imperfect first draft
  • Committing time and energy to revision

These steps deliver the best results, most consistently, in the shortest time.

But it’s taken me years to learn to trust that process. It’s always tempting to think that this time is different, that I can go faster by skipping a step. I nearly always regret it when I do.

Only after writing a book about the inner game of writing (“The Writer’s Process”) did I commit myself entirely to it. Even so, I sometimes find myself tempted to try a shortcut. But now I resist. 

What has been the biggest surprise of your writing life? 

When I was younger and dreaming of being a writer, I never envisioned my current path. I imagined myself working with publishers, publishing in magazines, going to bookstores, and being an “author.” 

Instead, I’m an indie author, which means I am also a boutique publisher, a project manager, a book marketer, and more. 

So, that’s been a surprise. The bigger surprise is how much fun I’m having! I love the challenge of operating in an industry that is in flux, looking for creative ways to reach readers, and helping other authors do the same. A couple of smaller presses have approached me about doing books, and I realized that I don’t want to give up the control. I’m having too much fun.

If you had to choose a metaphor to describe yourself as a writer, what would it be?

Writing, for me, is like baking bread, so I suppose I am a baker. 

I follow a general recipe, but don’t have complete control over the results. Unseen processes contribute to the final result, like the yeast in a healthy sourdough starter. 

My job is to gather the ingredients, work them into shape, and then set up the right environment. For example, while bread dough is rising, we keep it away from the cold to protect the delicate yeast. Similarly, when a first draft is coming into being, we need to keep it safe from the cold judgment of the inner critic. At some point it will be ready for hard critical work, like dough being pounded and reshaped. And we must know when to put it in the oven of revision, and when to pull it out. 

The better you get at managing these steps, the greater your success rate. Yet it still, sometimes, feels a bit like magic. 

And it’s messy. (I’m not a neat baker.)

What’s the best piece of writing advice anyone ever gave you?

Late in my senior year of college, after four years as an English literature major, I enrolled in a journalism class. I had some time in my schedule and figured that it would be fun and easy. After all, I was good at cranking out term papers and literary analysis, so how hard could it be? 

[Cue maniacal laughter.]

The teacher (whose name I have tragically misplaced) kept bouncing my drafts back to me for another pass. He challenged me to pare everything down, to cut to the essentials. Without remembering the exact words, this is what he taught me:

The reader may not get past the first paragraph. Tell them what they need to know—clearly and quickly.

What

For someone steeped in academic writing with its captive audience, the idea that someone wouldn’t even bother to read my words was a shock. It felt like someone pulled the rug out from under my writing desk, scattering pens and papers everywhere. It changed everything.

The reader didn’t owe me their attention! I had to earn it, to make their effort worthwhile.

Even though I didn’t go into journalism, that insight has stuck with me, growing more relevant with every passing year. It applies to nearly every kind of writing I’ve done: business writing, technical writing, marketing copy, and nonfiction books. 

This piece of advice eventually matured into my philosophy of servant authorship. It’s inspired by the servant leadership concept, in which a leader serves the team and the community. As authors, shouldn’t we adopt the same goal of serving our readers?

Whether I’m working with my own projects or other writers, I begin with two simple questions: who am I serving with this work, and what do I hope it does for them? This philosophy streamlines and simplifies everything, from deciding what to write and how to approach it to navigating publishing and promotion. Better yet, it de-stresses the writing process by keeping my focus squarely on the reader rather than on myself and my writing ability. It’s not about me at all. It’s about the reader.